Visibility that compounds
Monthly SEO and AEO packages for South African businesses that want stronger Google rankings, local discovery, and answer-engine presence. Build technical health, content authority, and search momentum that compounds over time.
Package signal
SEO is an ongoing visibility system, not a once-off purchase. Choose a tier based on your current search position: whether the site first needs technical and local SEO foundations, stronger content authority, or a broader expansion plan across services, regions, and AI answer results.
Included direction
Included focus
Long-term search visibility built on technical health and content authorityIncluded focus
Local and national reach shaped for South African businessesIncluded focus
Monthly technical SEO tracking for indexing, speed, and page healthIncluded focus
AEO planning for AI-generated answer visibility across key topicsIncluded focus
Google Business Profile and local search foundations where relevantIncluded focus
Content structure, internal linking, and authority signals that compoundTier structure
These are structured starting points designed to improve decision-making early. Final pricing still depends on scope, content readiness, integrations, and whether the selected route is the best fit after review.
Decision context
This route is for businesses that need to be easier to find: on Google, in local search, and in AI-generated answer results. It combines technical cleanup, content structure, authority signals, and ongoing optimisation so visibility improves steadily instead of relying on one-off fixes. The work is monthly because search performance depends on monitoring, publishing, refinement, and adapting to how people discover services over time.
The strongest first step is to decide whether this service is the main requirement or part of a wider mix. If the project also needs adjacent support, use the package builder to combine the route with hosting, SEO, ecommerce, care, or campaign work before asking for a final quote.
Scope signals
Final pricing depends on how much strategy, content, page depth, technical integration, launch pressure, and post-launch support the project needs. A simple brief with confirmed content can move quickly; a broader commercial system needs more planning so the work is priced around the real requirement rather than a rough assumption.
If the package feels close but not exact, talk it through before the scope hardens. That keeps the estimate practical and helps avoid paying for work the project does not need yet.
Foundation is for businesses that need the site cleaned up before bigger SEO work can perform properly. It focuses on technical visibility, local search clarity, tracking, indexing basics, and obvious content gaps that hold the site back. This is the right starting point when rankings are inconsistent, Google Business Profile signals are weak, or nobody has reviewed the search foundation properly.
Authority is for businesses ready to build topical depth and become easier to understand across search engines and answer engines. It combines content direction, page improvements, internal linking, technical refinement, and ongoing optimisation around the services that matter most commercially. This tier suits brands that already have a viable site but need a stronger visibility system.
Expansion is for businesses competing across multiple services, locations, sectors, or search intents. It is a higher-touch SEO route where technical work, content planning, conversion pages, and reporting need to operate together. This tier is scoped around the market opportunity, not a fixed list of tasks.
Common questions
Answers to the questions that typically come up before a brief is confirmed. If something isn't covered here, the contact page is the right next step.
White Cat's SEO Foundation package starts at R5,000/mo and the Authority tier at R8,500/mo. The right budget depends on the site's current search health, the number of priority services to rank for, how much content work is needed, and whether technical cleanup is required before broader ranking work can perform. Most businesses start at Foundation and move to Authority within three to six months once the baseline is stable.
For most service businesses, yes. Organic visibility is durable in a way paid ads are not: once a page ranks for a relevant query, it continues generating traffic without additional cost per click. The compounding benefit tends to be strongest for local service businesses where competitors have not invested seriously in SEO yet. The key question is not whether SEO is worth doing in general, but whether the site is in a position to benefit from it now and whether the business can sustain a three to six month investment window before meaningful results compound.
Technical and local improvements are often visible within four to eight weeks. Meaningful keyword ranking movement on competitive terms typically takes three to six months of consistent work. Timeline depends on the site's current domain health, how competitive the target keywords are, whether indexing or crawl issues need fixing first, and how quickly content and structural improvements can be implemented.
Answer Engine Optimisation (AEO) focuses on getting content selected as the source when Google or AI tools like ChatGPT and Perplexity answer questions directly. Where traditional SEO targets ranked positions in search results, AEO targets the answer-box or AI citation layer above those results. Most South African businesses benefit from building both in parallel because the content and authority signals that help SEO also improve answer-engine visibility. White Cat's Authority tier includes AEO page structure as part of the monthly work.
Not usually. Most sites can begin SEO work without a full rebuild. The Foundation tier starts with a technical audit that identifies the issues most likely to hold rankings back, and those fixes are built into the monthly scope. A rebuild is only recommended when the underlying site structure is fundamentally incompatible with search visibility, which is less common than assumed.
Still deciding?
That route works best when the project needs add-ons, adjacent services, or a more tailored estimate than a single package card can express by itself.
