Lead generation support
Monthly digital marketing support for South African brands that need paid search, paid social, analytics, and lead generation running as a connected commercial system. Campaign direction, reporting, and practical optimisation from R7,500/mo.
Package signal
Use these growth marketing tiers when the website is ready to support traffic and the next question is how to generate better leads. The right tier depends on channel mix, ad spend, content support, reporting needs, and how much campaign refinement the business expects each month.
Included direction
Included focus
Paid search and social working as a connected lead generation systemIncluded focus
Google Ads management with clearer conversion tracking and reportingIncluded focus
Paid social planning across Meta and other priority campaign channelsIncluded focus
Campaign direction without fragmented deliverables or scattered ad spendIncluded focus
Lead generation campaigns tied to landing pages and enquiry goalsIncluded focus
Monthly reporting, refinement, and practical next-step recommendationsTier structure
These are structured starting points designed to improve decision-making early. Final pricing still depends on scope, content readiness, integrations, and whether the selected route is the best fit after review.
Decision context
This route is for brands that need paid search, paid social, analytics, and lead capture working together as a system, not disconnected ad spend or one-off campaigns. It brings campaign direction, tracking, and landing-page thinking into one practical monthly growth system. The work is monthly because campaign results improve through testing, refinement, reporting, and clearer alignment between traffic and conversion.
The strongest first step is to decide whether this service is the main requirement or part of a wider mix. If the project also needs adjacent support, use the package builder to combine the route with hosting, SEO, ecommerce, care, or campaign work before asking for a final quote.
Scope signals
Final pricing depends on how much strategy, content, page depth, technical integration, launch pressure, and post-launch support the project needs. A simple brief with confirmed content can move quickly; a broader commercial system needs more planning so the work is priced around the real requirement rather than a rough assumption.
If the package feels close but not exact, talk it through before the scope hardens. That keeps the estimate practical and helps avoid paying for work the project does not need yet.
Momentum is for brands that need a cleaner monthly rhythm around visibility, campaign direction, and lead capture. It helps define the right channels, improve the landing path, and make reporting more useful before campaign complexity increases. This tier works well for businesses starting with focused Google Ads, paid social, or content-led lead generation support.
Growth is for businesses ready to combine campaign channels, content support, and active optimisation. It suits brands that need more than setup: ad refinement, audience testing, landing-page feedback, reporting, and stronger coordination between marketing activity and sales outcomes. This is the better fit when paid traffic needs to become a consistent commercial system.
Campaign Custom is for broader growth systems, higher spend, multi-offer campaigns, or brands that need a more hands-on marketing partner. It may include custom reporting, multiple landing pages, deeper funnel planning, campaign assets, or coordination with SEO, ecommerce, and website improvements. This route is scoped around the opportunity, budget, and internal capacity of the business.
Site readiness first
Paid and social campaigns perform significantly better when the landing page, offer, contact path, and tracking are already clean. If the site is not converting organic traffic reliably, WCS will usually recommend fixing the conversion path before increasing ad spend. Getting the site right first means the campaign budget goes further from day one.
Talk through your campaign briefOrganic search visibility before paid traffic layers in. The two work together better than either does alone.
Website DesignLanding page and conversion path quality directly affects campaign return. A better site makes every ad budget work harder.
Why your website isn't convertingCommon conversion problems and how to fix them before committing to a paid campaign.
Still deciding?
That route works best when the project needs add-ons, adjacent services, or a more tailored estimate than a single package card can express by itself.
